Sony KDL40EX503 Review

If you are in the market for a 40-inch (102cm) LCD television as either an upgrade or new addition, the KDL-40EX503U would be a fine choice, with its popular size, outstanding features and very good price in the low £700s in most UK outlets.|If you are trying to choose a 40-inch (102cm) LCD television for upgrade or as an additional room appliance, the KDL-40EX503U should make a winning choice with its popular form factor and outstanding features, not to mention its attractive price in the vicinity of the low £700s at most UK stores.|If you are looking for a 40-inch (102cm) LCD television to upgrade from older technology or to add to your room decor, you can’t lose with the high performance KDL-40EX503U with its popular size and good price in the low £700s at most outlets in the UK.}

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With the KDL-40EX503U comes an excellent combination of performance and technology, style and elegance, for unsurpassed viewing experience in any setting.

The rich feature set of the KDL40EX503U LCD TV includes, among others:
* Full HD Panel
* 100Hz Motionflow technology
* Bravia Internet Video
* 24p True Cinema technology, and
* Built-in Freeview-HD tuner.

The integrated Freeview-HD tuner is subscription and contract free. Just plug your TV to a standard aerial connection and immediately enjoy digital and HD Freeview television channels. Do check ahead to make sure that Freeview-HD broadcast is available in your area.

The full HD panel, on the other hand, is capable of displaying 1080p picture quality at high resolution to give you unparalleled viewing of Blu-ray movies as well as games and high definition TV programming.

Full HD 1080 entirely reproduces the picture exactly as transmitted, yielding the ultimate high-definition viewing in terms of excellent detail and clarity.

The technology in the Bravia ENGINE 3 puts out pictures with very good contrast and impressive details as well as colours and realistic tones. You can enjoy the same high quality viewing even if the source comes in just conventional Standard Definition (SD) and not High Definition (HD).

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Much of the Bravia’s excellent picture performance can be attributed to the 100Hz Motionflow technology that sends out the picture at twice the usual frequency, doubling the number of frames per second for smoother playback, especially with scenes depicting fast action.

You can access Bravia Internet Video wirelessly, opening up access to video sharing web sites such as YouTube. And with easy connectivity to multiple devices via DLNA and four HDMI ports, Bravia Sync and XrossMediaBar, you get unmatched sourcing of varied multimedia content, from a wide array of compatible still and movie cameras to disc players and USB storage devices.

All that visual value is complemented by robust sound from S-Force Front Surround audio technology and excellent TV speakers.

With Bravia Internet Video, seamlessly pull in online content through broadband to watch a world wide web of online information and entertainment from the comfort of home. Bookmark your favourite online content that you would later like to share with friends and family. This Sony Bravia KDL40EX503U is also Wi-Fi ready, making it easy to connect to the wireless home network and avoid complex cable jam.

This model is also equipped with the Ambient Sensor to intelligently adapt the screen’s backlight to match ambient illumination conditions in the room for pleasant viewing.

DLNA technology enables you to connect your Bravia TV to various technologies using USB Media Player, from camcorders and still cameras to laptops and MP3 players, including USB Memory Sticks, no matter where they are scattered at home.

With Bravia Sync, you have an efficient way to take command of other Sony devices using your TV’s remote control.

In turn, Cinema Mode shows movies as close to the original director’s creative ideas as possible, accurately reproducing the intended contrast and tones, colours and lighting, in each scene intended.

Exuding elegance in its distinctive profile to go with its excellent audio-visual performance, the Sony Bravia KDL40EX503U truly delivers excellent value for money.

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